Sparking New Possibilities in Houston

Welcome! This presentation outlines innovative field marketing strategies and partnership opportunities for Topo Chico and Coca-Cola Classic, deeply connecting with Houston's vibrant local culture and gearing up for FIFA 2026.

Pure Sparkle. Original Taste. 

Topo Chico & Coca-Cola:

The Official Refreshment of Houston 2026.

Cultivating New Partnerships In the Houston Market

Igniting Houston's Spirit

Discover tailored strategies designed to forge meaningful connections between Topo Chico, Coca-Cola Classic, and the heart of Houston. These proposals span unique local partnerships, engaging event activations, and innovative brand experiences.

Local Event Collaborations with Topo Chico

Forge meaningful connections with diverse communities through collaborations between Topo Chico and local markets, alongside wellness and beauty organizations. These partnerships unite local entrepreneurs, highlighting unique products in fashion, arts, jewelry, and more. The initiatives create an authentic brand presence, fostering genuine engagement in vibrant spaces while refreshing shoppers.

Local Event Collaborations with     Coca-Cola

By collaborating with local events in music, gaming, and sports, Coca-Cola can create thrilling experiences and activations that resonate profoundly, ensuring that attendees leave with unforgettable memories.

Local Event Collaborations with     Coca-Cola & Topo Chico

Unlock new consumer segments by weaving Topo Chico and Coca-Cola into Houston's lively food and live music festivals. Craft unforgettable co-branded experiences and activations that resonate and create lasting memories.

FIFA 2026 World Cup Activations

Create unparalleled excitement for both Coca-Cola & Topo Chico during the 2026 FIFA World Cup, by offering attendees thrilling sampling experiences. Explore two distinctive activation opportunities crafted to ignite fan enthusiasm and foster lasting brand loyalty as the event approaches.

Inspiring Ideas for Event and Asset Decor

Imagine a stunning Topo Chico Ice Cream Cart beautifully complemented by a striking mirror, creating an interactive centerpiece that elevates any activation. These elements can function together or individually to captivate consumers in various engaging ways. They can also be paired with additional decorative pieces to draw even more attention to our set ups.

Pure Sparkle. Original Taste. 

Topo Chico & Coca-Cola:

The Official Refreshment of Houston 2026.